by Mitchelle Uzorka
There are many reasons you need advertising and marketing ideas for your businesses.
Creating engaging content for your business may seem like a daunting task, especially when trying to do it on a small business budget. It doesn’t have to be expensive nor daunting however, especially when you consider these content ideas on a small business budget.
• Listen to your customers
The questions your customers are asking about your company are great fodder for content articles. Your customers may even have ideas on articles they would like to read about or may volunteer to submit a guest article. This also keeps you interacting with them.
• Video content
Social media loves videos. They don’t have to be long, either. Even 10-15 seconds is enough. Two to three minutes is the max.
• Customer feedback.
One of the best features of social media is interaction with customers. Even if it doesn’t always go well.
But sometimes, things do go well, and a customer says something nice. Showcase it when they do.
• User generated content.
You’ll know you’re really building an audience and goodwill when people send you their photos with your products (or using your services). Get their blessing first, but then re-share this content. It’s some of the best advertising you’ll get.
• Post About Your Company’s Culture
Show off your company culture with an image or article that highlights what your business is all about. It could be a behind-the-scenes image of your employees doing something quirky or an article about how your company does something a certain way.
• Use graphics and images.
This will not only make your content more readable but it can fill space. Use photos to give a virtual tour of your small business, show employee celebrations, or non-profit activities.
• Celebrate an achievement
Moving to the fun part. Whether you are celebrating an anniversary, an award, or reaching a certain number, let your audience know about that. What happens to your organization, how you are moving your way are authentic social media content ideas for small business.