Topic: 6 Most Important Steps to Starting Your Business in 2025
Starting a business is an exciting journey, but it’s also one that requires deliberate planning and clarity. In this edition of Value to Women, I will walk you through six critical steps to take as you prepare to launch your business in 2025. These steps will set a strong foundation for success.
1. Get Your Mind Right
When we talk about getting your mind right, we’re not referring to meditating or daydreaming. It’s about gaining clarity on the purpose of your business. Ask yourself:
• Why are you starting this business?
• What problem are you solving?
• Who is your target audience or niche?
• What skills do you bring to the table?
• What risks are you willing to tolerate?
Beyond the “can you do it” question lies the real challenge: will you do it? Having the willpower and determination to follow through is the foundation of any successful venture.
2. Choose the Right Business Name
Your business name is your identity. A strong name can propel you forward, while a limiting one can hold you back.
• Avoid being too specific. For instance, if you name your business “Towels & Bathrobes Ltd,” it might restrict you if you decide to expand into cosmetics or lifestyle products.
• Think long-term. Choose a name that resonates widely, like “All-Purpose Women,” which can encompass multiple services or products.
• Be concise and unique. Your name should be easy to remember, spell, and search for online.
• Test it out. Write down potential names, share them with friends and family, and gather feedback before deciding.
3. Make It Real
It’s time to transition from dreaming to doing. Register your business officially. In Nigeria, this means working with the Corporate Affairs Commission (CAC) or hiring a lawyer or accountant to assist.
• Decide on the structure: sole proprietorship, partnership, or limited liability company.
• Ensure you understand the implications of your choice on taxes and contract opportunities.
By formalizing your business, you position yourself for credibility and growth.
4. Set Up Your Financials
Money matters, and how you manage it will determine your business’s sustainability.
• Open a dedicated business bank account to separate personal and business finances.
• Use accounting software to track income, expenses, and overall financial performance.
• Plan for cash flow management, as liquidity is key to operational success.
5. Establish Communication Channels
Your business needs to be reachable and professional.
• Create business email addresses and an official phone number.
• Set up social media accounts and a website to showcase your offerings.
• Focus on customer service—ensure your communication channels are accessible and responsive.
6. Build Your Brand
Your brand is more than just a logo; it’s how people perceive your business.
• Choose consistent colors, fonts, and designs that reflect your business values.
• Design a memorable logo and use it across all materials.
• Develop marketing strategies to make your brand visible. Your brand identity should resonate with your audience and establish trust.
Final Thoughts
Starting a business in 2025 requires both vision and action. By following these six steps, you’ll lay a solid foundation that can weather challenges and lead you to success. Remember, preparation is key—so start now, stay focused, and watch your dreams unfold.
Until next time, keep shining and adding value to the world!
Warm regards,
Amb. Dr. Margery Jack-Adebisi, PhD
Profile:
Ambassador Dr. Margery Jack-Adebisi, PhD is a distinguished humanitarian, Peace Ambassador, HRM consultant, and financial analyst. With a dual academic background in Sociology and Accounting, and advanced degrees in Management and Finance, she brings a wealth of expertise to every endeavor. Known for her dynamic leadership, she serves as the Principal Consultant at Margerade Consults Nigeria and the Head of Finance and Administration at Garden City FM. A passionate advocate for continuous professional development, she empowers women, promotes education, and leverages her vast experience to inspire and uplift communities.
