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Monday, May 20, 2024

Entrepreneurship Mindset: Finding your Target audience

by Mitchelle Uzorka 

Finding the right target audience for your business simply includes developing the ideal client profile, Value proposition, branding, market research, marketing plan, marketing budget and social media plan

Th above mentioned Includes should help you realize your target audience:


1. Developing the ideal Client Profile

One of the best ways to determine who your target audience is to look at who already buys your product or service. How old are they, where do they live, what are their interests? A good way to learn this is through engaging on social or distributing customer surveys.


2. Conduct Market Research

Look at the market research for your industry to determine where there are holes in service that your product can fill. Look at trends for similar products to see where they are focusing efforts, then hone in further on your products unique value.


3. Value Proposition

To make the right audience book with you instead of your competitors, you need a Unique Value Proposition. This tells them what unique benefits you offer them. To determine these unique values, you need to analyse your destination and your product or service.

A Unique Value Proposition is a basic marketing concept, in which you define what makes your product or service unique and valuable to your target market. It tells potential customers why they should do business with you, rather than with your competitors.

A good Unique Value Proposition describes:

• the benefits of your product (value)

• whose need(s) your product meets (the target market for your proposition)

• what makes you and/or your product different from the competition (unique).


4. Marketing Plan & Budget

A marketing plan is a detailed roadmap that outlines your marketing strategies, tactics, costs and projected results over a period of time. Your marketing plan and budget keeps your entire team focused on specific goals – it’s a critical resource for your entire company.

Since your plan should address your budget and all of your strategies and tactics, you’ll need to review your brand strategy, pricing strategy and distribution channels beforehand. You’ll also outline your major marketing campaigns for the year since they’ll be in your budget.

5. Social media plan

Social media can help your business to: attract customers, get customer feedback and build customer loyalty. increase your market reach, including international markets. do market research and reduce marketing costs.




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